STRATEGIC PRODUCER (52) sits down at their post-it-covered desk, opens their stickered laptop. They open up a new email, subject line "Let's create together".
STRATEGIC PRODUCER
(VO)
"Hey Soja! We're an agency and we need
a good partner to integrate motion
into...
SMASH CUT TO: CURIOUS PRODUCER (36) sitting down, CREATIVE DIRECTOR (35) standing up, in the most colorful room you've ever seen.
CURIOUS PRODUCER
... our client projects, how about
we have a coffee and chat?
Creative Director takes three quick dance steps across the room.
CREATIVE DIRECTOR
They did that fun campaign, the one
with the dancers on the thing,
with the beautiful typography,
you know...
CURIOUS PRODUCER
Yeah the one with, that one start-up,
what's-it-called, and they tripled
their subscriptions...
CREATIVE DIRECTOR
... where the vibe was like "oooh"
but the type was more like "uh!",
and it was beautiful.
SMASH CUT TO: Big conference room, papers spread out across a big table. Tasteful lighting, exposed brick, but 2022. ART DIRECTOR (46) points to a design where the vibe is very "oooh".
ART DIRECTOR
The idea was to contrast it with
this typography that is very like
"uh!", and now the next phase is...
SMASH CUT TO: Award show, glitzy clothes, camera flashes. Strategic Producer is holding a golden statuette.
STRATEGIC PRODUCER
OOH screens is when it really took off,
people really started to connect with
the brand vision, and...
SMASH CUT TO: Wedding, tear-filled eyes, someone got cake on their shirt. Creative Director is standing up, mid-speech:
CREATIVE DIRECTOR
... it's not often you bump into
someone through work and then
five years later you're speaking
at their wedding, but here we go.
Voice disappears into a lovely cover of an old song that'll soon top the charts.
-
OK, maybe a bit over the top, but you get the picture. Collaborating is fun, collaborating with good people is more fun, collaborating with good people to do good things is the most fun. Let's have a chat!