SWEDISH RED CROSS

First Aid

Five little monkeys jumping on the bed. Do you remember the old nursery rhyme about the monkeys that weren’t allowed to jump on the bed? Most of life involves dangers in some ways, but wouldn’t it be boring if we weren’t allowed to explore them? With the right knowledge we can minimise the risks instead.

Explainer video

The Red Cross instructs tens of thousands of Swedes in first aid every year. When did you last refresh your skills? Getting help quickly can be the difference between life and death.

The Red Cross wanted to use an animated explainer video to inform about their first aid trainings and their first aid app. Together, we took the starting point in the old nursery rhyme “Five little monkeys” and then mixed a world of motion graphics with elements of infographics into creating a long and a short explainer video.

Would you like to know more about how to make different versions of your film material and in that way create a more efficient communication? Please get in touch to find out.

PRODUCED BY

Soja

WORK GROUP

Simon Österhof
Project manager and screenwriter

Sofie Edvardsson
Design

Jakob Nyström
Motion designer

Patrik Öberg
Sound design

PUBLICERAD

2015