VISIT UMEÅ

Somewhat different

What makes Umeå stand out from other Swedish cities? Together with Visit Umeå we tossed and turned that question until it made us go all loopy. In the end, we realised that it isn’t the birch trees, the students or our beautiful architecture. It’s something else, something that can’t be touched – a mere feeling.

Umeå is quite simply different. So how does one present a place that is simply different? In a different way, of course.

EXPLAINER VIDEO AND PRESENTATION DESIGN

Together, we decided to produce an explainer video using motion graphics. Our aim was to tell others about Umeå in a way that locals could relate to and hopefully share to their loved ones in other parts of the world. And they did! In only a few days, the video was shared more than 400 times on Facebook.

Based on the graphics used in the video, we also created templates for Keynote and PowerPoint that Visit Umeå staff could use to create their own presentations. Presentation design is an efficient way to create continuity in your communication. It also makes it easier for everyone to create a nice presentation.

Would you like to know more about how motion graphics in explainer videos can help you communicate in an efficient and clear way?
Please get in touch..

PRODUCED BY

Soja

WORK GROUP

Simon Österhof
Project manager & screenwriter

Sofie Edvardsson
Design

Jakob Nyström
Motion designer

Henning Sandström
Drone specialist

Mattias Andersson
Drone cinematographer

Patrik Öberg
Sound designer

PUBLISHED

2015