We simplify the tricky things
Us humans have around 22,000 years of experience in communicating using pictures. In that time we’ve got incredibly good at interpreting and understanding symbols. That’s why it’s no surprise that infographics is becoming an increasingly popular way of communicating information that is tricky and difficult to understand.
So, what is infographics? At Soja, we see it as our toolbox from which we can create many types of communication. We have chosen to split our services into three parts: infographics, motion graphics and interactive infographics. Below you can read more about the different parts and see examples of how you can use infographics in your communication.
EXPLAINER VIDEOS
MOTION GRAPHICS
INFOGRAPHICS
DATA VISUALIZATION
PRESENTATION- DESIGN
ICONS
INTERACTIVE INFOGRAPHICS
EDUCATIONAL VIDEOS
EBOOKS & WHITEPAPERS
ILLUSTRATIONS
MICROCONTENT
FILM & TV
DISTRIBUTION
INFOGRAPHIC LANGUAGE DESIGN
ANNUAL REPORT DESIGN
Infographics
Infographics is quite simply a picture that has a meaning. Similar to a stop sign, a manual or a diagram. A picture whose primary function isn’t to look pretty but to provide its audience with a message. Regardless of if it’s a customer, a citizen or a pupil.
In contrast to text, pictures are universal. They cross the language barriers and everything else that stands in the way of efficient communication. They can also be a tremendously efficient tool if you’ve got something to tell.
Infographics as a tool can be used in most situations where you come across tricky information regardless of it’s printed or published on the web. For example annual reports, ebooks and presentations, or posters and websites. Why not an entire wall?
At Soja, we produce efficient and clear infographics that gets your target audience involved, makes them understand and helps them remember what you need to tell.
Motion graphics
Motion graphics and videos can hardly be missed. But why? Perhaps we should thank the sabre-toothed tiger. People look at moving objects not just because of a society dominated by mass media, but because we have needed to detect threats immediately to survive for thousands of years .
As if that wasn’t enough we watch more and more videos every day. Video is quite simply a medium that suits us well, both when it comes to entertainment and communication.
Anything is possible in the world of motion graphics and the abstract can become just as easily understood as the concrete. Do you need to explain an IT service, a new way of working or a complex context? Motion graphics can help you reach your target audience using explainer video, educational videos, case films, GIFs for social media, motion graphics or a new way we’ve not even thought of yet.
At Soja, we produce educational and motion graphic videos that help people commit and help you reach your targets.
Interactive infographics
Studier have shown that humans remember 80% of what we see and do, compared to only 30% of what we read. What we call interactivity today has always been an important part of education since people understand better and learn more efficiently through trial and error.
Interactive infographics lets the user pick. What is interesting? What is hard? Communication agencies can study target audiences, consumer segments and user experiences as much as they please, but it all boils down to every user being unique.
Using interactive infographics makes you be able to transform large databases into touching stories, gamification of learning and letting locals visualise their future city, and much more.
At Soja, we produce interactive infographics engaging and educating your target audience.
Education and lectures
Do you need inspiration or a kick-starter in your visual narrative, or do you lead training for participants or students who need to know more about motion graphics and video production? At Soja, we organise lectures and educations – anything from short inputs to complete courses at university level and in being tutors and external reviewers.