Launch film for Hygloo
Giving a little means a lot. But how do you spread kindness? Heja! together with Citycon decided to build the world’s kindest robot to help out.
On World Kindness Day November 13, Hygloo handed out flowers and high fives to the visitors at a Stockholm mall, to inspire people to spread kindness. At Soja, we produced a film to tell more people about Hygloo.
The film about Hygloo is both animated and filmed. In that way, we could tell the story behind the robot construction, but also show this beautiful robot with all its technical features.
Are you launching a new campaign or an exciting concept? Using infographics and animated film is a great way of making tricky things understandable and shareable. Get in touch with us if you want to know more!
Project manager and script writer