SVEROK SPELHOBBYFÖRBUNDET

Explainer for Sverok

For over 30 years, Sverok has gathered, organised and fought for Swedish nerd culture. On the way, they’ve become one of the largest youth associations in the country. How do you represent all these people in a video?

EXPLAINER
Our mission was clear: To tell what Sverok is all about, but in a way that makes all their members feel seen. So we rolled up the sleeves and started looking for references. From the roleplay Viking to Harry Potter and Naruto – we had to make sure we filled the video with something for everyone.

In that way, we created pride with a film that Sverok’s many, many members wanted to share and talk about.

Do you want to know how to create an explainer where inspiration plays an important role? Get in touch with us!

PRODUCED BY

Soja

TEAM

Simon Österhof
Project manager & script writer 

Salla Lehmus
AD, Illustrator, Cel animation & Storyboard

Carl Johan Hasselrot
Motion designer

Patrik Öberg
Sound designer

PUBLISHED

2018

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