Naturvårdsverket – the Swedish Environmental Protection Agency – is responsible for environmental issues in Sweden. One of their many important tasks is to compile and spread knowledge about what you can and can’t do in nature. Like driving terrain vehicles! It’s prohibited, but many people don’t know that.
Through the communications agency Granath, we got the opportunity to create an Instagram concept, with the mission to make the target group more interested in the topic.
Together we developed Knockout – a concept where nature battle terrain vehicles. Unfortunately, nature don’t stand a chance, and the vehicles create damages that take ages to heal.
Our inspiration came from classic fighting games, coming alive through the client’s muddy colours.
Project manager and script writer
AD & Illustrator
Carl Johan Hasselrot