NATURVÅRDSVERKET

Knockout

Naturvårdsverket – the Swedish Environmental Protection Agency – is responsible for environmental issues in Sweden. One of their many important tasks is to compile and spread knowledge about what you can and can’t do in nature. Like driving terrain vehicles! It’s prohibited, but many people don’t know that.

INSTAGRAM CONCEPT

Through the communications agency Granath, we got the opportunity to create an Instagram concept, with the mission to make the target group more interested in the topic.

Together we developed Knockout – a concept where nature battle terrain vehicles. Unfortunately, nature don’t stand a chance, and the vehicles create damages that take ages to heal.

Our inspiration came from classic fighting games, coming alive through the client’s muddy colours.

PRODUCED BY

Soja

TEAM

Simon Österhof
Project manager and script writer 

David Karlström
AD & Illustrator

Carl Johan Hasselrot
Motion designer

Simon Trotz
Motion designer

Salla Lehmus
Cel animation

Patrik Öberg
Sound designer 

PUBLISHED

2018

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