CLARITIN

Kampanjfilm för The Outsideologist Project

Vi animerade den här färgstarka musikvideon som firar glädjen i att vara i naturen, med titeln “Unboring Starts With U” för Claritin.

Videon leds av ett avslappnat utomhus-älskande träd som lockar en trio av barn från soffan och ut i deras trädgård för att utforska de magiska möjligheterna som kommer med att vara en “Outsideologist”.

Bakom kulisserna




Fullständiga credits

Client: Bayer

Agency: Energy BBDO
Chief Creative Officers: Josh Gross and Pedro Pérez
Executive Creative Director: Susan Treacy
Creative Directors: Gloria Dusenberry, Manuel Torres
Senior Copywriter: Tanvi Tandon
Senior Art Director: Jason Murray
Head of Integrated Production: John Pratt
Executive Producer: Vanessa Luhr
Producer: Chris Totzke

Production: ATK PLN
Director/ECD: Daniel DelPurgatorio
Production Designer: Angela Finney
Prop Master: Josh Zeuske
Production Assistant Art Dept.: Dylan Castle
Director of Photography: O’ Connor Hartnett
1st AC: Drew Beeson
Gaffer: Ryan Zeller
Production Assistant: Nick Rubin

Editor: Chris Collins
Editor: Richard Reininger
Storyboard Artist and Character Design: Bill Halliar Character Design: Joi Fulton, Benjamin Girdwood, Dustin d’Arnault

Animation studio: Soja
Animation Director: Sofie Edvardsson
Animation Supervisor: Jakob Nyström
Producer: Simon Österhof
Art Director: Salla Lehmus
Character design: Salla Lehmus, Karolin Gu
Illustration: Karolin Gu, Line Hagsand, David Karlström, Salla Lehmus
Animation: Jonathan Dahl, Daniel Elv-Forsén, Karolin Gu, Line Hagsand, Carl Johan Hasselrot, Viktor Khan, Jakob Nyström.

Colorist: Jeffery Altman
Online & Finish: Mike Roy
Sound Design & Mix: Frank Pittenger
Sr. Producer: Kent Zambrana
Producer: Kacie Bangle
EP: Marvin Robinson
Managing Director: David Bates

Music: Mophonics
Creative Directors: Stephan Altman, Casey Gibson
Composer: Casey Gibson
Executive Producer: Colette Huemer

ANIMATION AV

Soja

ANIMATION TEAM

Simon Österhof
Projektledare 

Sofie Edvardsson
Animation Director

Jakob Nyström
Animation Supervisor

Salla Lehmus
Art Director, karaktärsdesign & illustration

Karolin Gu
Karaktärsdesign, illustration & animation

Line Hagsand
Illustration & animation

David Karlström
Illustration

Jonathan Dahl
Animation

Daniel Elv-Forsén
Animation

Carl Johan Hasselrot
Animation

Viktor Khan
Animation

Fullständiga credits för projektet finns längre ner.

PUBLICERAD

2021

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